| Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose the cowbell. How it was distributed: The item was co-branded with the name of a company sponsoring the marathon and was handed out to the crowd on the day of the marathon. Result or ROI: Since it was co-branded the cost was split two ways and both companies were able to advertise at huge events, getting their advertisement into the hands of everyone there cheering someone on. |
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