Do you know that your brand defines me? Because of who you are and how I feel about your company, the fact that I choose to remain loyal to your brand does in fact define me. That choice speaks to my own self-image.
Your brand may speak to my ecology-minded side; or perhaps my sense of snobbery; or perhaps just make me feel safe and cared for. Your brand is not your colors, your packaging, your jingle or your logo. Your brand is how all of these and more play into creating for me an emotional attraction and feeling of loyalty to your company.
So what do we stand for? And how does every contact we have with our customer reinforce that stand?
Next time – we’ll undercover the obvious and not so obvious touch points between you and your customer.
In the meantime, if you want to discover your company’s emotional message – call me. Let’s talk.